How to Fix High Impressions Low CTR Pages

High impressions with a weak CTR usually means your title or snippet is not winning the click.

Steps

1. Filter GSC for pages with position 4–20 and enough impressions.
2. Compare actual CTR to expected CTR for that position.
3. Rewrite the title to match query intent — without stuffing.
4. Test one change at a time and measure before/after.

CTRPilot scores these pages automatically so you know what to fix first.